Thursday, March 22, 2012

Charlotte Casiraghi for GUCCİ Forever Now Campaign...

Forever now

Gucci is pleased to announce that it is extending its relationship with Charlotte Casiraghi, who will be the protagonist of the House’s new “Forever Now” advertising campaign series conceived by Creative Director Frida Giannini in collaboration with Ms. Casiraghi. Over the course of the next two years the new campaign will see Charlotte Casiraghi portrayed by four of the world’s most respected fashion and portrait photographers in a series of sittings celebrating the House’s renowned icons.
The first portraits tell the story of Gucci’s signature green and red stripe through the lens of Peter Lindbergh. Shot against the backdrop of a stable, the intimate photographs of Ms. Casiraghi evoke founder Guccio Gucci’s fascination with the art of riding.

It was Guccio Gucci who appropriated the green and red stripe from the canvas girth strap of the horse’s saddle. In the Fifties he first applied these colors to the trim and detailing of luggage and travel trunks, since then the stripe with its unmistakable colors has become an immediate visual reference to the House of Gucci.
Today, this legacy continues with Frida Giannini's special equestrian designs for Charlotte Casiraghi. The riding wardrobe Giannini has created for Ms. Casiraghi is highly technical but luxurious and features distinctive bearings of the House's own heritage, including the houses iconic green and red colors as well as the Gucci Crest and the finest of materials.
All video and photography of the campaign was shot by Peter Lindbergh. The director of photography was Jean Michel Vecchiet. The soundtrack to the video was composed by Charlotte Vecchiet and Paul De Coudenhove.